<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Revwright — Insights</title><description>Notes on AI GTM transformation and marketing operations.</description><link>https://revwright.ai/</link><item><title>Marketo vs HubSpot in 2026: how to actually choose</title><link>https://revwright.ai/insights/marketo-vs-hubspot-2026/</link><guid isPermaLink="true">https://revwright.ai/insights/marketo-vs-hubspot-2026/</guid><description>Marketo plus Salesforce wins on flexibility and scale for complex B2B motions; HubSpot wins on speed-to-value and a unified data model. Here&apos;s how to choose based on your motion, not vendor marketing.</description><pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to embed AI into marketing operations without breaking your stack</title><link>https://revwright.ai/insights/embed-ai-into-marketing-operations/</link><guid isPermaLink="true">https://revwright.ai/insights/embed-ai-into-marketing-operations/</guid><description>A practical sequence for putting AI into marketing ops — start with an audit, ship one production agent, build governance in — instead of bolting a chatbot onto a broken process.</description><pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate></item><item><title>What is a go-to-market engineer?</title><link>https://revwright.ai/insights/what-is-a-go-to-market-engineer/</link><guid isPermaLink="true">https://revwright.ai/insights/what-is-a-go-to-market-engineer/</guid><description>A go-to-market engineer owns the martech, data, and automation layer of a marketing team end to end — and writes the code behind it. Here&apos;s what the role actually is and why it&apos;s emerging now.</description><pubDate>Tue, 12 May 2026 00:00:00 GMT</pubDate></item></channel></rss>