I build the martech, data & AI systems that turn marketing strategy into predictable revenue.

AI GTM transformation is the practice of putting AI at the core of how a go-to-market team operates. In practice that means auditing where the team actually loses time, finding the highest-impact opportunities, and building the automation and agents that give those hours back. It is production tooling wired into everyday work, not a strategy deck or a bolt-on chatbot.

No. AI in marketing operations is a time-efficiency play, not a headcount play. The goal is to take repetitive, rule-bound work off the team (campaign setup, QA, routing, reporting pulls) so people spend their week on strategy, creative, and judgment calls that AI cannot make. Teams that embed AI well get faster and more focused, not smaller.

A marketing operations consultant owns the connective layer between marketing strategy and revenue: the automation platform, CRM, lead lifecycle, scoring, attribution, campaign operations, and the data pipelines around them. I architect and operate that layer end to end, and I write the Python, SQL, and JavaScript to connect tools when native features fall short.

All three, and I am certified across them: Adobe Marketo Engage certified expert, HubSpot Inbound certified, with Salesforce admin proficiency. Most companies run either HubSpot on its own, HubSpot with Salesforce, or Marketo with Salesforce. I help you pick the right pairing for your motion, build the foundation from the ground up, or fix the one you have.

It depends on your motion, not the vendor marketing. HubSpot wins on speed-to-value and a unified data model for smaller or sales-led teams. Marketo paired with Salesforce wins on flexibility and scale for complex, data-heavy B2B motions with a dedicated ops function. I have built and migrated both directions and have no stake in the answer.

Yes. Integrations are one of the most common reasons companies bring me in: connecting the automation platform to the CRM, syncing product and billing data, embedding forms on the website, deploying trackers, and wiring webhooks or reverse-ETL pipelines. Often the answer is making the tools you already pay for work together properly instead of buying another one.

Yes. Beyond architecture, I run and advise on campaign operations: nurture programs, webinar and event flows, campaign templates, launch QA, and the taxonomy and tracking governance that keep reporting clean. The goal is a repeatable launch machine your team can run without me.

Yes. I implement Google Tag Manager and consent architectures that satisfy GDPR, the DMA, and Consent Mode v2 without going dark on measurement. That includes compliant tag deployment, server-side tracking, and offline-conversion pipelines back to ad platforms. I have shipped compliance-critical rebuilds with zero tracking incidents.

Start with an audit to find where the hours actually go, then ship one production automation end to end before scaling. Governance is built in from the first line, so AI speeds the team up without corrupting data or breaking campaign taxonomy. After each project the everyday work should be measurably faster and more consistent.

Three: a fixed-scope audit or assessment sprint to map your stack and find the gaps, a project engagement to build or rebuild a specific system, and a fractional or advisory retainer to operate and evolve your marketing operations over time. We pick the format that matches the problem.

B2B SaaS, typically growth-stage to roughly $100M+ ARR, especially product-led or technically minded teams. That said, an early-stage company with a clear AI or platform mandate is a strong fit too. The common thread is a team that wants marketing operations treated as engineering.

Both, and usually together. I am equally comfortable presenting an architecture to leadership and debugging the Marketo flow or writing the Python pipeline that afternoon. Engagements leave you with documented, durable systems your team owns, not a dependency on me.

It depends on scope and format. An audit sprint, a build project, and an ongoing retainer are priced differently. The fastest way to a number is a short intro call to scope the work. Book one and I will follow up with a clear proposal.