Selected work
Systems I've shipped, and what they moved.
Client names are anonymized; the architecture and results are real. Each study covers the problem, the system I built, and the measurable outcome.
From campaign brief to launched program in one pipeline
Built a "control room" that turns a campaign brief into a live marketing-automation program and a published landing page, gated by one-click approvals in Slack.
~50 hrs/mo Execution time saved
Series C B2B SaaS · ~$100M+ ARR
An AI agent that triages the marketing-ops request queue
Shipped a Slack-based AI agent that triages and resolves inbound marketing-ops requests on an extensible skill framework, deflecting routine questions away from the ops team.
3–5 hrs/day Team time reclaimed
Late-stage B2B SaaS · distributed marketing team
Conversational UTM governance that enforces taxonomy org-wide
Replaced a brittle UTM spreadsheet/form with a conversational, LLM-powered builder that makes correct links the easy path and enforces campaign taxonomy across the whole org.
~10 hrs/wk Time saved
B2B SaaS · distributed go-to-market team
Replacing a six-figure platform with a multi-source enrichment waterfall
Drove the decommission of an expensive all-in-one intent/ABM platform and designed a best-of-breed replacement — a Clay-based multi-vendor enrichment waterfall for both leads and accounts.
6-figure Platform decommissioned
Growth-stage B2B SaaS
A compliance-critical tracking rebuild, shipped with zero incidents
Led the decoupling and rebuild of a Google Tag Manager / Segment setup for Consent Mode v2 and GDPR/DMA compliance — delivered ahead of schedule with zero tracking incidents.
0 Tracking incidents
B2B SaaS · GDPR / DMA exposure
Marketo from scratch, plus a 74% cut in cost per demo
Built a Marketo instance from the ground up with multi-touch attribution, lead scoring, and nurture — and separately took a paid program's cost per demo from $350 to $90 while lifting pipeline quality.
$350 → $90 Cost per demo
Venture-backed SaaS · scaling demand
Let's build the system your go-to-market runs on.
Tell me where your marketing ops is stuck and I'll tell you what I would do about it. No pitch — a real conversation about the work.