AI GTM Transformation
From campaign brief to launched program in one pipeline
Built a "control room" that turns a campaign brief into a live marketing-automation program and a published landing page, gated by one-click approvals in Slack.
Series C B2B SaaS · ~$100M+ ARR
~50 hrs/mo
Execution time saved
Days → minutes
Brief-to-launch time
1-click
Approvals in Slack
Context
A growth-stage B2B SaaS marketing team was launching campaigns constantly, but every launch was a manual relay race. A brief became a marketing-automation program, then a landing page, then a QA pass, then a scramble for sign-off — handed between people and systems, measured in days.
The problem
The work wasn’t hard, it was repetitive and seam-heavy. Each handoff added latency and a chance for error: a mistyped UTM, a program built slightly off-template, an approval lost in a thread. The team’s velocity was capped by coordination overhead, not by ideas.
What I built
A brief-to-launch pipeline — a “revenue control room” — that compresses the relay into one flow. A structured brief drives an LLM-assisted process that provisions the marketing-automation program and publishes the corresponding landing page via the CMS API, on-template and with governed tracking. Approvals happen with one click in Slack, where the team already works, so sign-off no longer blocks the build.
The result
Campaign execution time dropped by roughly 50 hours a month, and brief-to-launch went from days to minutes. Just as important, every launch now follows the same governed path — consistent templates, clean tracking, an audit trail — so speed didn’t come at the cost of quality.
What this means for you
If your team’s launch velocity is capped by handoffs rather than ideas, the fix usually isn’t more headcount — it’s removing the seams. The same pattern (structured input → automated build → governed approval) applies to most high-volume GTM workflows.
Stack