Insights
Notes from the martech trenches.
Practical, opinionated takes on AI in go-to-market, platform decisions, and building marketing operations that actually scale.
- #marketing operations
Marketo vs HubSpot in 2026: how to actually choose
Marketo plus Salesforce wins on flexibility and scale for complex B2B motions; HubSpot wins on speed-to-value and a unified data model. Here's how to choose based on your motion, not vendor marketing.
- #AI GTM transformation
How to embed AI into marketing operations without breaking your stack
A practical sequence for putting AI into marketing ops — start with an audit, ship one production agent, build governance in — instead of bolting a chatbot onto a broken process.
- #go-to-market engineering
What is a go-to-market engineer?
A go-to-market engineer owns the martech, data, and automation layer of a marketing team end to end — and writes the code behind it. Here's what the role actually is and why it's emerging now.
Let's build the system your go-to-market runs on.
Tell me where your marketing ops is stuck and I'll tell you what I would do about it. No pitch — a real conversation about the work.